This is one of my favorite projects. We created a video campaign for Touro Hospital to improve their fundraising efforts on GiveNolaDay, a 24-hour event aimed at inspiring people to give generously to nonprofits. Our campaign resulted in Touro raising 4 times the previous year's total. Our campaign raised enough money for Touro to purchase a specialized exercise bike for paraplegics that they are now able to use on a regular basis. Here's a deck featuring the video and Touro as a case study.
